You’re Setting the Wrong Goals for Your Business
The way you’re setting goals is wrong. It’s not just you, it’s how we’re taught. And we’re not just setting the wrong goals in business, but everywhere. According to The Times Tribune, 92 percent of people don’t accomplish their New Year’s resolutions.
So we’re clearly not doing something right. To find the solution, it’s important to start with recognizing the problem first.
The Problem:
The problem with how we set goals isn’t that we’re being too ambitious, or not ambitious enough. It’s how we’re framing the things we want to accomplish in the first place.
Take the most common non-business goal for example, which is “I want to lose weight” according to parade.com. Who doesn’t want to feel better about their physical appearance? But let’s make it more specific and “better” by changing it to “I want to lose 10 pounds”.
For your business, you might set a target of a 40p percent increase in sales by the end of the year. This is a good, specific goal right?
But “I want to increase sales by 40 percent” has the same core problem as “I want to lose 10 pounds”: We can’t control them. They’re output goals.
The Solution:
To set goals that are more easily monitored and attained, the key is to set input goals.
An input goal is one where you can directly control whether or not it is achieved.
For example, let’s use “I want to lose 10 pounds” again. Without any real clarity of the work you’ll put in, it’s hard to measure the amount that you’ll get out. You might start a killer workout regiment with a healthy diet, get in great shape, and feel great about your body. But if you “only” lose 8 pounds at the end of it, you’ll feel like you’ve failed when you really haven’t.
An example of a good input goal for getting in shape is “I want to exercise for 30 minutes every day and eat vegetables with two meals per day”. These are two clear and measurable actions that you can control that will almost certainly lead you to getting in better shape.
The same goes for “I want to increase sales by 40 percent”. If you launch effective marketing campaigns and get great customer reviews, but your sales numbers only increase by 35 percent, you’ll feel like you fell short of your goal.
In your business, don’t set output goals you can’t control. It’s great to have targets and milestones to shoot for along the way, but focus on the actions that will take you to where you want to go. If you want to increase sales, set goals that are within your control.
For example, set a goal of requesting 70 percent of your customers to leave a Google review, or reaching out to 40 new potential clients per week. Just like with personal goals, it’s important that your business goals are a good fit for you, and focus more on creating healthy habits than swinging wildly for an end goal.
Here are a few more tactics from LocalIQ that have proven to increase your sales on a budget.
Once your business starts on its goals, go to our invoice generator and set up a payment link to start getting paid!
Thanks for using Invoice Home!
Blog Posts
- REPORT: Delayed Holidays? 1 in 10 Americans Are Planning to Celebrate in 2025 Due to Cost
- REPORT: 2 in 5 U.S. SMB Owners Experienced Feelings of Depression in the Last Year
- What Is An Invoice? The 4 Most Important Elements.
- HOW TO: A Guide to Invoice Home - Features & Functions
- HOW TO: Create Your First Invoice with Invoice Home
- HOW TO: Recurring Invoices - pt. 1 - Steps to Set-up
- HOW TO: Recurring Invoices - pt. 2 - Seeing Sent Invoices
- HOW TO: Recurring Invoices - pt. 3 - Editing and Making Changes
- HOW TO: Recurring Invoices - pt. 4 - Stopping
- HOW TO: Get Paid in a Flash With Payment Links!
- HOW TO: Add More Details to an Invoice by Using the Advanced Form
- HOW TO: Apply a Discount to an Invoice
- HOW TO: Archive Items with Invoice Home
- HOW TO: Send an Invoice
- HOW TO: Use "My Customers" as an Address Book
- HOW TO: Create a Partial Payment
- HOW TO: Create and Download Cash Receipts
- HOW TO: Convert your Estimate into an Invoice
- HOW TO: Use 'My Reports' as Statements
- HOW TO: Add Two Taxes or a Compounded Tax to an Invoice
- HOW TO: Add Taxable and Non-Taxable Items on One Invoice
- HOW TO: Self-Organized Invoicing is Here!
- HOW TO: Copy Invoice Items Quickly!
- HOW TO: Manually Mark Invoices as Paid
- HOW TO: Invoice Customers Faster With the Email Feature!
- HOW TO: Customize Your Invoice
- HOW TO: Copy an Invoice to Create a New One
- 300 Stunning Invoice Templates for a Polished, Professional Look!
- 3 Tips For Enjoying Summer, Even When You Have to Work!
- 7 Ways to Prevent Work-From-Home Burnout
- How to Get a Customer to Pay Your Invoice
- New Year’s Resolutions for Small Business Owners
- Holiday Gifts for Small Business Owners
- Why You Should Use an Invoice Template Software
- Managing & Engaging Your Remote Employees
- How to Deal With Difficult Customers
- 4 Simple Steps to Start Freelancing
- How Your Business Can Profit From Halloween
- You’re Setting the Wrong Goals for Your Business
- How to Get Over Your Phone Anxiety
- Questions to Ask Yourself When Starting a Business
- 4 Steps to Take When Taking on a New Client
- How to Make Your Small Business More Professional
- 9 Invoicing Documents, and When You Should Use Them
- Common Mistakes Freelancers Make
- How to Network Without Leaving Your Home
- 6 Signs That You Might be Ready for a Side Hustle
- 8 Financial Blogs Small Business Owners Need to Read
- How to Prevent Late Payments on Invoices
- Top 10 Countries by Startup Ecosystem
- 5 Reasons To Use Paperless Invoices
- How to Avoid a Toxic Workplace
- Why You Should Upgrade to Unlimited Invoicing
- Tech and Economy: How Tel Aviv became the Start-up City
- The Importance of Customer Service
- 5 Plants to Minimize Toxins & Maximize Productivity
- M-Commerce in Developing Countries
- 9 Ways to Vacation Stress-Free
- How to Get Your Laptop Spring-Ready
- The Truth About Failure
- 5 Women You Should Know About
- The Most Expensive Super Bowl Ads of All Time
- Top 10 Cities for Female Entrepreneurs
- Jobs That Didn't Exist 20 Years Ago
- Gifts for the Entrepreneur in Your Life
- How to Secure Your Small Business
- Unique Ways to Thank Your Customers
- Best Cities to Live in With a Salary of $50,000
- How to Separate Yourself from Your Business
- How to Manage Your Mental Health as a Business Owner
- Books to Read Before Starting a Business
- 5 Ways to Get Loyal Customers
- Why You Should Take a Staycation
- Businesses You Can Start While Working Full Time
- Should Freelancers Ever Work for Free?
- How to Stay Active at the Office
- Best Business Ideas for People Who Love to Travel
- How to Perfect Your Elevator Pitch
- The Best Places in the World to Work Online From
- 5 Businesses You Can Start for Free
- How to Organize Your Desk for Maximum Productivity
- How Your Business Can Profit off the World Cup
- What the Color of Your Logo Says About Your Business
- How to Become a Wedding Planner
- Why Veterans Make Perfect Entrepreneurs
- Why Every Day Should Be "Take Your Dog to Work Day"
- 3 tips For First-Time Freelancers
- 3 Tips for a Stress-Free Vacation
- Spring Cleaning in The Office
- 5 Tips When Starting Your Business
- New to Invoicing
- 3 Tips on Last Minute Tax Filing
- Characteristics of a Successful Business Owner
- Accomplishing Your 2018 Goals
- How to Set and Achieve Your New Year's Goals
- Tips For Boosting Your Productivity
- Motivational Quotes to Get You Through Any Day
- New Flags on The Template Gallery!
- Be Featured on Our Site!
- A Helping Hand on the Road to Success
- How Wine and Invoicing Go Together
- 1st Day of Summer
- A Faster Way to Organize and View Your Documents
- 3 Ways to Wrap Up Your Month
- 5 Activities You Have Time for While Using Invoice Home
- What Invoices and Technology have in Common
- Get an Invoice that Suits You
- Stay organized! Bookmark customers, unpaid.. Here’s how!
- 500 Free Business Logos for You!
- Don't mess with passwords anymore!
- See why the New Invoice Home got a 5 Star Rating!
- 100 Professional Invoice Templates to promote your Brand