How to Perfect Your Elevator Pitch
This is the moment you’ve waited 3 years, one summer Olympics and four seasons of Game of Thrones for: you’ve grown a successful business out of your garage and now it’s time to take it to the next level. Now it’s time for investors. Out of the 20 or 30 or 50 or so lenders you’ve contacted you’ve landed a meeting with one down the block. Score!
On your big day you make sure to arrive 20 minutes early to relax and dry off the visible beads of sweat on your forehead. You ignore your doctor’s advice to take the stairs and hitch a ride on the elevator instead as not to spill your coffee on your freshly ironed white button down shirt (did you think I was going to call you lazy? You are a hardworking entrepreneur after all!). As you enter through the steel doors a familiar face appears: it’s the investor you’ve been stalking on LinkedIn for the past three months. You have three options: you can press the emergency stop button to give them your full presentation (which may or may not be illegal in your area), hide in the corner hoping they won’t notice you, or give a concise pitch about your company to sell yourself before you reach the tenth floor. Here are our tips on what to include in your speech when you go for the last (and best) option:
