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How Your Business Can Profit off the World Cup

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On November 8th 2016 I visited a local bakery for my daily bagel and ridiculously oversized coffee after my trip to the polling station. My eyes were drawn to a sea of red and blue in the display case where there were donkey and elephant shaped sugar cookies along with the sign: “who will win?”. Turns out the bakery was more accurate than the polls as the number of democratic cookies outnumbered republican 3:1. But that didn’t stop me from buying a dozen and leaving without my lox and schmear. And I don’t even like sugar cookies…

This case is the perfect example of how businesses can make an easy profit off major events. There’s no event more talked about or loved, well, globally, than the World Cup and as it comes to a climax, now is the perfect time to cash in on the craze. Here are four easy ways for your small business to make money and get in the game during the World Cup (and other events):

What the Color of Your Logo Says About Your Business

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Would you ever buy a toy for your toddler in solid black packaging? Would you trust your hard-earned money with a bank with a bright kiddy logo? Wouldn’t it feel odd to be biting into a burrito surrounded by greenery?

We live in a colorful world and, believe it or not, color has an enormous impact on business and consumerism. Don’t buy it? According to research 93% of purchasing decisions are made on visual perceptions with a whopping 80% of people agreeing that color increases brand recognition. Luckily, you can use this information to design the perfect logo to attract the right customers to your brand. We’ve broken down ROY G BIV to give you the tools to design your perfect logo:

How to Become a Wedding Planner

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Always a bridesmaid but never a bride? Why not capitalize on all that wedding experience and start your own business? Here are the four steps you need to take to go from giving away money for bread makers to newlyweds to raking in the dough yourself:

Why Veterans Make Perfect Entrepreneurs

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With over 22 million military veterans in the United States alone, it’s no surprise that over 2.5 million American businesses are owned and operated by former soldiers. With superior skills in teamwork, extensive communal support and extraordinary discipline, the line between good entrepreneur and experienced military members is becoming increasingly blurred. Here are the reasons why veterans can create fireworks when they start their own businesses:

Why Every Day Should Be "Take Your Dog to Work Day"

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Google, Amazon, PepsiCo.-- aside from all being top Fortune 500 Companies-- are all offer one important benefit to their employees, the ability to bring their precious pups to their place of business. But the benefits of dogs in the workplace isn’t reserved just for well-established businesses. Here’s why letting dogs into your small business isn’t such a far-fetched concept:

3 tips For First-Time Freelancers

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Freelancing can be a great alternative to those who dislike traditional work environments. You can make your own hours, be your own boss and, most importantly, work in the field you enjoy. Freelancing is a good choice for organized workers who can manage their time and workload properly. For those who have started down the path of freelance work, or are at least interested in the idea, let us give you some tips on how to start:

3 Tips for a Stress-Free Vacation

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It’s that time of year again! The upcoming summer season calls for some big summer vacation plans. We all try to have the best vacation possible, but sometimes the planning and preparation can be too stressful. Here are some tips for planning the perfect, stress-free vacation:

Spring Cleaning in The Office

Springtime is great for many reasons, especially after a hard winter. Nothing feels better than going outside to enjoy the spring warmth, planting flowers, or throwing out all the winter clutter that's blocking the sunshine. If you’re like us you like a fresh start, but that's not the only reason for spring cleaning:

5 Tips When Starting Your Business

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It is without a doubt that turning a business idea into reality is at first very daunting but nonetheless still exciting. The initial stages happen faster than expected and almost everything is crucial to your success. But don’t let this scare you, we are here to give you a few suggestions to help put your mind at ease.

New to Invoicing

Now’s the moment you’ve been preparing for. You’ve successfully solidified your business model, you have a swanky logo, and you have your first client! (Congrats!). But now what?

Now you have to think about the money.

When running your own business, your income can depend solely on the payments you receive from your clients. This reality is often difficult for business owners to acknowledge, but once you accept it, being paid should be on the top of your priority list.

It’s normal for new business owners to feel unsure of the process of invoicing or requesting the monetary value of their services.

If you still feel uneasy about invoicing, check out our 3 tips that can help.

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