What the Color of Your Logo Says About Your Business
Published July 09, 2018
©Ruth Black /Adobe Stock
Would you ever buy a toy for your toddler in solid black packaging? Would you trust your hard-earned money with a bank with a bright kiddy logo? Wouldn’t it feel odd to be biting into a burrito surrounded by greenery?
We live in a colorful world and, believe it or not, color has an enormous impact on business and consumerism. Don’t buy it? According to research 93% of purchasing decisions are made on visual perceptions with a whopping 80% of people agreeing that color increases brand recognition. Luckily, you can use this information to design the perfect logo to attract the right customers to your brand. We’ve broken down ROY G BIV to give you the tools to design your perfect logo: