How Your Business Can Profit off the World Cup

Published July 11, 2018

Business Invoice

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On November 8th 2016 I visited a local bakery for my daily bagel and ridiculously oversized coffee after my trip to the polling station. My eyes were drawn to a sea of red and blue in the display case where there were donkey and elephant shaped sugar cookies along with the sign: “who will win?”. Turns out the bakery was more accurate than the polls as the number of democratic cookies outnumbered republican 3:1. But that didn’t stop me from buying a dozen and leaving without my lox and schmear. And I don’t even like sugar cookies…

This case is the perfect example of how businesses can make an easy profit off major events. There’s no event more talked about or loved, well, globally, than the World Cup and as it comes to a climax, now is the perfect time to cash in on the craze. Here are four easy ways for your small business to make money and get in the game during the World Cup (and other events):

What the Color of Your Logo Says About Your Business

Published July 09, 2018

Business Invoice

Would you ever buy a toy for your toddler in solid black packaging? Would you trust your hard-earned money with a bank with a bright kiddy logo? Wouldn’t it feel odd to be biting into a burrito surrounded by greenery?

We live in a colorful world and, believe it or not, color has an enormous impact on business and consumerism. Don’t buy it? According to research 93% of purchasing decisions are made on visual perceptions with a whopping 80% of people agreeing that color increases brand recognition. Luckily, you can use this information to design the perfect logo to attract the right customers to your brand. We’ve broken down ROY G BIV to give you the tools to design your perfect logo: